About

A small shop in Wausau that makes everything itself

No account managers, no white-labeled vendors, no work sent overseas. The people you meet are the people who make the work, and they're still here in October.

Wausau, Wisconsin In-house video, web, photo & email Wisconsin races only
A note from the founder

I started The Bluejack Group because I kept meeting good candidates who had been handed the same bad deal: a logo, a template website, a video shot by somebody three states away, and an invoice that didn't explain any of it.

They weren't being cheated, exactly. They were being handled. And by October, when it mattered, whoever sold them the package had moved on to the next race.

So we built the opposite. Everything made here in Wausau, by the same small group of people, for a limited number of campaigns at a time. If you hire us, the person who shoots your commercial is the person who writes your email and answers your phone in the last week because that's me and the people sitting next to me.

We don't take every race, and we say no when we don't think we can help. What we take, we finish.

Tony Ruffi Founder · The Bluejack Group
Made here

Wisconsin work, made in Wisconsin

We shoot in the district, edit in Wausau and answer the phone in the same time zone as the race. That isn't a slogan about local pride — it's the reason we can reshoot on Thursday when something changes on Wednesday.

WausauMarathon CountyThe 87thKronenwetterMosineeStatewide
Downtown Wausau
How we work

Three things we don't bend on

01

The plan comes before the spending

We won't shoot a commercial for a campaign that can't say in one sentence why someone should vote for them. It isn't precious — it's that the footage is wasted otherwise, and it's your money.

02

Nothing leaves the building

Every script, frame, page and send is made by us. No subcontracted editors, no offshore build teams, no stock footage standing in for your district.

03

We take a limited number of races

A campaign needs someone who picks up in the last week. That's only possible if we're not running twenty of them, so we don't.

Who we work with

We work with Republicans and conservative organizations in Wisconsin. If that's not you, we'll say so on the first call and point you somewhere else.

Come meet us.

A free consultation, no pitch deck. Just a conversation about the race you're in.

Book a free consultation
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